If you avoid the more gimmicky flavors, Braum’s ice cream is superior to the “super

premium” store brands like Häagen-Dazs®.  After Braum’s, other ice creams taste like snow-cones -- icy and grainy instead of smooth. That alone makes it worth the trip on a hot day, or even a not-so-hot day.

Braum’s also makes a good, old-fashioned hamburger, an occasionally brilliant cherry limeade, and sells the freshest and longest-lasting (and so probably the cleanest) dairy products in their market.

Viewed as a restaurant, Braum’s atmosphere is strictly generic fast food -- no place for a fancy meal.

Braum’s employees vary from excellent to doltish, like most second-tier fast-food operations these days. The corporate emphasis is on the food ingredient quality, not the quality of service or decor. That emphasis is borne out in the customer experience, both good and bad.

Singles or couples might well be able to fulfill much of their food shopping in Braum’s market area, and use the gas saved to have a nice waffle cone or sundae.

Braum’s soft-serve frozen yogurt is a credible substitute for frozen custard, and you don’t have to stand in a parking lot to eat it.

According to my wife:

1. “If you find a location with a Braum’s, a Lowe’s and a Wal-Mart SuperCenter next to each other, you’d best settle down there -- you’ll never need to leave.”
   

Want your product reviewed?